1. Make your organizing more Accessible and Impactful

Digital navigators are invaluable and underutilized assets to your team. These individuals interface directly with your audience and member-base. Experiencing any technology or informational barriers to taking critical action alongside your members. When the perspectives of these front-lines digital activists are incorporated within your organization’s planning, your work becomes more accessible. Digital Navigators spread the vital information and work of your organization to difficult to reach communities; diversifying your member and donor base, and increasing grassroots impact. If you are serious about building a strong, loyal, and informed grassroots base, your organization must invest in a digital navigator.

2. Build Support and Participation in Local Media

You should hire digital navigators if supporting local media access is a core pillar of your organization’s mission. Digital navigators boost your organization’s brand while supporting local news rooms by leading robust local advocacy campaigns. Digital navigators are trained to support your volunteers as they build confidence with fundamental digital skills, such as: typing, emailing, and operating a search browser. When volunteers feel empowered to tell their own stories, the letters they write are far more likely to be published by local and national news rooms. If your organization is looking to gain credibility, and reach in difficult to reach communities, your org must hire digital navigators.

3. Cultivate Trust and Credibility among your member base

If you are looking to build trust among your audience base, digital navigators should be a part of your strategy. These workers give your organization a human touch that helps overcome the trust barrier. Members are more likely to donate and get involved in an organization they have a human relationship with. Members can ask questions and get support in real time, allowing these audiences to access information about your organization’s track record and strategy that allows them to buy into your action. You should hire digital navigators if you are looking to build trust.

4. Online Privacy and Safety

Incorporating cybersecurity into your grassroots plan is a must with modern digital organizing. Digital navigators provide technical insight to privacy and risk management when it comes to keeping your online community safe. This is crucial for zoom meeting security, member data confidentiality, and staff safety preparedness. Digital navigators are experts in balancing ease of access with security. Some grassroots digital navigators may even have experience monitoring and administering cyber attack rapid response. You should hire a digital navigator to keep your digital organizing community safe.